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Alex Ferguson:

My Autobiography

 

In October 2013, Alex Ferguson released his long-awaited autobiography after leaving Manchester United, which went on to be the fastest selling work of non-fiction since records began.

 

Together with the Marketing team at Hodder & Stoughton I designed and artworked the entire campaign; utilising the strong cover direction from by Al Oliver I created a wealth of materials ranging from t-shirts, tour posters, wristbands, outdoor rail advertising and in-store POS.

Copyright © 2015. All photographs, ideas, artwork, text & website design are the property of Linnet Mattey unless otherwise stated, and are not to be reproduced or used without express permission from Linnet Mattey.