Chapter 5


In March 2013 Hodder & Stoughton launched Chapter 5, an online YA community aimed at appealing to 12-19 year-olds.


The brief was to design a youthful logo and brand that would appeal to a younger audience while still feeling 'bookish'. Starting with a pencil and paper, I created a custom hand-drawn typeface, which developed into the final sketched logo.


This hand-drawn visual theme is carried across all printed and online materials; from custom social media icons to custom 'sketched' pack shot’s and a bold colour palette, so even the smallest of assets will feel branded but not overly weighted to appealing to males of females.

Printed Materials

Copyright © 2015. All photographs, ideas, artwork, text & website design are the property of Linnet Mattey unless otherwise stated, and are not to be reproduced or used without express permission from Linnet Mattey.


Hand-drawn logo development

Final logo