Delia's Cakes,

Delia Smith


In time for Mothers Day 2012, I was briefed to design two adrail 4-sheet posters for Delia's Cakes.


The designs required heavy artworking from the initial photo shoot to get the desired look, making sure to keep the design clean and simple as per Delia's brand guidelines.


Two creative approaches were used across rail and online display advertising.

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