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John Connolly 2012

 

I was asked to design a brand logo for thriller author John Connolly. Aimed to appeal to connoisseurs of thriller books and to feature on all advertising, as well as keeping in touch with the gothic style of the current book jackets.

 

The print advertising used the existing book artwork and the newly designed brand logo.

 

Digital display advertising used elements from

the logo, animating them to form the final logo within the advert itself whilst in keeping with the jacket style.

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