Great British Sewing Bee


Following on the back of the success of the Great British Bake Off, in Autumn 2012 Love Productions asked Hodder & Stoughton to pitch for the book rights to accompany the new BBC2 series.


Working with Art Director Al Oliver and Creative Director Auriol Bishop I designed and illustrated a flat sewing plan, detailing the offer and potential campaign details. This was enclosed in a paper envelope with an introduction to the company.


This was attached to the inside cover of a mocked up book (designed by Al Oliver), with dummy spreads to illustrate what we would of liked to have done with the book. Although the pitch was unsuccessful, entirely hand-made the feedback for the document was incredibly positive and well received.

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