In January 2013 Wish List, an online community specialising in Women's fiction was launched to celebrate and promote the best of Hodder & Stoughton’s women’s’ fiction list.
The brief was to create an elegant and classy design, avoiding 'click-lit' style fonts and pink at all costs. Using iconic brands such as Chanel and Vogue as inspiration
I illustrated a simplistic floral pattern,
used with a simple typeface that although feminine, is stylish and confident
(and most importantly not pink!)
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